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Robert Boyajian, LLIF
President & CEO
Bob Boyajian entered the industry as an agent for Combined Insurance Company of America. He progressed through numerous positions of sales and management to become Senior Vice President of Sales and a member of the Operating Committee. In the 35 years he was with Combined, Bob was instrumental in the company's growth, resulting in its becoming the international financial giant that it is today.
He served on the boards of Combined Insurance Company of America, Ryan Insurance, Combined Life of New York, Combined American Insurance Company, Combined Insurance Company of Wisconsin, American Pre-School Centers, Inc., Alp Aero, Inc., and Virginia Capital Bank.
While at Combined, Bob supervised the development and marketing of nursing home insurance products when the concept was still in its infancy.
In 1993, he founded The Heartland Group, a firm dedicated to providing professional insurance producers with marketing support and quality long-term care products so that they could better serve their clients' needs.
Bob has spoken to numerous groups regarding LTC insurance, including the Governor's Council on Aging, and has personally been involved in LTC sales. He believes that millions of American are seeing their dreams of financial independence destroyed by the high cost of nursing home and other long-term care expenses. Sound planning can transfer the risk of a catastrophic financial occurence to an insurance company for the predictability of an affordable premium, and avoid its financial tragedy.
He was in the first group of industry executives to receive the LLIF (LIMRA Leadership Institute Fellow) professional designation. Bob has been the Legislative Chairman and Board Member for the Greater Phoenix Association of Health Underwriters. He also served on the Board of The Arizona Heart Foundation and was appointed by the Arizona Director of Insurance to serve of the Arizona Small Employer Reinsurance Board. He is a member of a Sonoran Bank Board and is presently an officer on the Executive Committee and a Director on the Board of the National LTC Network.
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